Abbreviation of SEO is Search Engine Optimization. In simple terms, we can explain SEO as a way to improve your website to be in top positions in the search results of search engines(Eg.Google, Yahoo, Bing etc..). Any search done by users on search engines comes up with relevant results. The order in which results are displayed is based on complex algorithm. These algorithms use a variety of set factors and conditions to decide which website will be placed in first, second, third place etc. This is the latest way your website to be found, read, and indexed by search engines in a very effective manner. This helps you to make your attractive website and it’s content, relevant and visible to search engines and web searchers.SEO can place ahead of your competitors. If two websites have same services, then those who concentrate more on SEO are more likely to have more customers and sales.
Consider you have spent your money in order to create a business website for increasing enquiries. But what it would be like if no one could easily find your website? Web searchers can’t identify your place of business, or even your telephone number. Most businesses could not continue for long in such a situation. So this is crucial for each and every businessman that there website should possess good ranking in search engines.
Traffic volume, if it existed at all, slows to a crawl. Potentially valuable customers never even know your existence.
"Wait!" you say. "I had a web site created, and the address is included in all of our advertising.
Why wouldn't people be able to find it?"
Certainly, existing customers or those who are already familiar with your company should beable to find your site without any great difficulty, but this may not be the case.
Can you be sure that every potential customer has been reached by your advertising? Whatabout the people who don't read the magazines or newspapers where you chose to place advertisements?
Did they hear the right radio station? Did they watch the right television show? Did they get one of the thousands of brochures you mailed?
Those web searchers can just enter some key words related to your services and wow......There is a link to your website. Isn’t it wonderful?
There are some specific reasons why you should be definitely considering SEO for your business.
That's a simple fact of how the process works. Don't let your competitors hold good position than you by ignoring this valuable tool for your business.